It carries Ag Leader, Precision Planting, Soil-Max, Reichhardt, 360 Yield Center, Montag, DigiFarm, SureFire and Capstan products. I went out on my own and was fortunate to get an Ag Leader dealership. “I wasn’t getting any younger at the time and knew if I was going to be in business for myself, I had to do it then.

Bruce, meanwhile, recalls selling yield monitors for a Case IH dealership when his entrepreneurial spirit kicked in. Kelby tells me he started working full time at a local dealership immediately after graduating from high school. “I want to deal with people who can do things themselves…”